Magix is the first commercial ADSL (Asymmetrical Digital Subscriber Line) deployment in the world and was officially launched as a nation-wide service on 15th November 1997. The company represents a premier broadband service offering 24 hours online and on-demand access to homes, businesses, institutions and schools on the broadband network.

On the Magix's website, we have a selection of advertisement spaces to suit your needs. We are ready to provide you with assistance and discuss ways to use our website to the best of your requirements.

The Right Audience
Our current subscriber base of 28,000 has made us the leading & largest broadband network in Singapore. Magix offers advertisers the opportunities to increase their brand and product awareness through advertising on our site that has an average of 850,000 per month, reaching out to both domestic and corporate audience.

Finding out the behavioral attitudes of your target audience allows you to determine who they are based on surfing patterns. Magix gives you the opportunity to study and know who your target audience is.

For example:
If you select business users as your target audience, your advertisements will be delivered Monday - Friday between 9am till 5pm when they are online in their offices during these hours.

To reach your targeted audience, you will be spoilt for choice with our wide variety of content channels where can place your advertisements

There are several ways to advertise on the Magix website. You may consider targeting at mass market or specific content' audiences.

Methodology:
You can either choose to do your behavioral targeting by:

• Frequency Control - Maximize your ad budget by limiting the number of exposures per individual.
• Hour & Day Control - Select the days and times when you want your banner displayed.

Ad Clicks
Number of times users click on an ad banner.

Ad Click Rate
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in an ad click.

Ad Views (Impressions)
Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in traditional media. There is currently no way of knowing if an ad was actually loaded. Most servers record an ad as served even if it was not.

Banner
Banners are the 468-by-60 pixel space atop commercial Web sites that are usually "hot-linked" to the advertiser's site.

Click
The opportunity for a visitor to be transferred to a location by clicking on an ad, as recorded by the server.

Click-Through Rate
Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click.

CPM
CPM is the cost per thousand for a particular site. A Web site that charges $15,000 per banner and guarantees 600,000 impressions has a CPM of $25 ($15,000 divided by 600).

GIF (Graphic Interchange Format)
GIF (pronounced "gift") is a graphics format that can be displayed on almost all web browsers. It is a common compression format used for transferring graphics files between different computers. Most of the "pictures" you see online are GIF files. They display in 256 colors and have built-in compression. GIF images are the most common form of banner creative.

Hit
The sending of a single file, whether text, graphic, audio or other type of file. When a page request is made, all elements or files that comprise the page are recorded as hits on a servers log file. While there is no accurate formula for determining the number of visitors to a page or site based on the number of hits -- one visitor could go back and forth twenty times or twenty people could visit a single time each a hit at least indicates somebody was there. Thus, hits can be far more valuable than the tracking devices in any other media.

Hyperlink
This is the clickable link in text or graphics on a web page that takes you to another place on the same page, another page or a whole other site. It is the single most powerful and important function of online communications. Hyperlinks are revolutionizing the way the world gets its information.

Impression (Ad Impression or Page Impression)
The ad impression is the metric a site uses for measuring inventory. Different definitions exist for this term: 1. The viewing of a page or ad(s) by the user. The assumption is that the page or ad images were successfully downloaded and the user viewed the page or ads on the page are recorded whether or not a user clicks on an ad. 2.The request for a page or ad. Agencies usually collect a fee for every thousand impressions (hence the term CPM = cost per thousand).

Inventory
The number of ads available for sale on a Web site. Ad inventory is determined by the number of ads on a page, the number of pages containing ad space and the number of page requests.

JPEG (Joint Photographic Experts Group)
JPEG (pronounced "jay peg") is a graphics format newer than GIF which displays photographs and graphic images with millions of colors, it also compresses well and is easy to download. Unfortunately, not many browsers currently support it, so don't use it for your logo.

Page Views
Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions." Page views may overstate ad impressions if users choose to turn off graphics (often done to speed browsing).

Run-of-Site
Provides the advertiser with the opportunity to reach a broad audience by running ads throughout a website. There is, however, no specific targeting in this model.

Unique Users
The total number of different users, or different computer terminals which have visited a Web site. This is measured using advanced tracking technology or user registration.

URL
Uniform Resource Locator, an HTTP address used by the World Wide Web to specify a certain site. This is the unique identifier, or address, of a web page on the internet. URL can be pronounced "you-are-ell" or "earl." It is how web pages, ftp's, gophers, newsgroups and even some email boxes are located.